Peak Café is a global kiosk-franchise in international airports. We fuel passengers with deliciously caffeinated drinks & quick bites in between flights. Our brew is cultivated by artisans who practice organic harvesting & baristas who cherish human interaction.
BRAND
‘Peak’ is a term that taps into various aspects of café/travel culture. Caffeine has a periodic high, traveling has rush hour & flights hit a high point in the sky. These slides show the key points of the branding process; brainstorming names, font selection, color palette & logo development. The final logo has a handwritten font & earthy brown color to reflect the beans & people who grow & serve our drinks.
MENU
Our concise menu is displayed on all sides of the kiosk & printed on recycled cardstock with regional artwork on the backside. Our brew comes with an array of flavors, flexible milk options & dry travel bites to keep you jetting across terminals.
MARKETING
REGIONAL POSTERS
The posters contain architecture & animals from around the world with greetings in multiple languages in efforts to build a global community. The art has an organic hand drawn approach with a soft teal & caramel gradient to represent soil & the sky.
PACKAGE
TRAVEL COFFEE CUPS
In efforts to reflect our demographic, we converted our coffee cups into a miniature airplane's silhouette. Our cups come with double sided finger sleeves & die cut holes to recreate the windows & wings; we also have branded napkins.
ENVIRONMENTAL
KIOSK INSTALLATION
Our orange kiosks demand attention & are easily recognizable to our patrons who are zooming through eclectic airports. Each kiosk is equipped with restock-able cabinets, display shelves for dry foods, stools for people to use while waiting & regional posters on each corner. Check out the mock ups in various airports below.
