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Tap on a logo to review a complete project or click on a topic below eash synopsis to view a particular section. AmSteg is a social media app for local & aspiring musicians. The geo-based platform allows users to connect with nearby musicians & build communities. Our objective is to help artists collaborate & hone their skills in a casual yet intimate manner. Branding / App UxUi / Marketing illemonati is an organic alcoholic lemonade that’s refreshingly fun for adults. This drink is a perfect beverage for brunch, picnics, nightclubs & house parties. Our mission is to provide a healthy alternative for people who are celebrating & socializing. Branding / Packaging Les Petits Enfants is French for ‘the little children’. This art collection is inspired by the sinister lyrics in classic nursery rhythms. Each piece combines experimental typography & stark black/white imagery to create an abstract & slightly off-putting graphic. Avant–Garde Peak Café is a global kiosk-franchise in international airports. We fuel passengers with deliciously caffeinated drinks & quick bites in between flights. Our brew is cultivated by artisans who practice organic harvesting & baristas who cherish human interaction. Branding / Menu / Marketing / Packaging / Environmental Saraghina is an Italian organic food line for upscale supermarket chains. The products are bold, savory & rich with tradition to enhance your dinner. Our mission is to preserve & distribute this delicious Mediterranean tradition internationally. Branding / Packaging LA’s a city with illustrious sights & enriching experiences. Our app is designed to promote the best choices & teach tourists about the rich histories throughout LA County. People can rate, save & share their experiences with future travelers to navigate the city with ease. Branding / App UxUi / Environmental ignant. is an eclectic brand that explores facets of the English language. The term is a shorthand version of the word 'ignorant’. It dissects the anatomy of typography & reinterprets explicit insults though a linguistically polarizing fashion. Font / Avant-Garde / Apparel Worldz is an invite-only annual summit hosted by PTTOW; it’s similar to a TED talks but with an exclusive guestlist consisting of influential CEOs, CMOs, corporate directors, entertainers, olympians & entrepreneurs. It’s a networking event for industry elites. Web UxUi

< Back illemonati illemonati is an organic alcoholic lemonade that’s refreshingly fun for adults. This is placeholder text. To change this content, double-click on the element and click Change Content. Want to view and manage all your collections? Click on the Content Manager button in the Add panel on the left. Here, you can make changes to your content, add new fields, create dynamic pages and more. You can create as many collections as you need. Your collection is already set up for you with fields and content. Add your own, or import content from a CSV file. Add fields for any type of content you want to display, such as rich text, images, videos and more. You can also collect and store information from your site visitors using input elements like custom forms and fields. Be sure to click Sync after making changes in a collection, so visitors can see your newest content on your live site. Preview your site to check that all your elements are displaying content from the right collection fields. Previous Next

< Back AmSteg AmSteg is a social media app for local & aspiring musicians. This is placeholder text. To change this content, double-click on the element and click Change Content. Want to view and manage all your collections? Click on the Content Manager button in the Add panel on the left. Here, you can make changes to your content, add new fields, create dynamic pages and more. You can create as many collections as you need. Your collection is already set up for you with fields and content. Add your own, or import content from a CSV file. Add fields for any type of content you want to display, such as rich text, images, videos and more. You can also collect and store information from your site visitors using input elements like custom forms and fields. Be sure to click Sync after making changes in a collection, so visitors can see your newest content on your live site. Preview your site to check that all your elements are displaying content from the right collection fields. Previous Next

Complete the form below & let's collaborate! Your Name Email Phone Contact via Select 1 Are you a ____ Select 1 Company Website City Pronouns Select 1 Drop a Note Attach File PDF Upload supported file (Max 15MB) Attach File Audio Upload supported file (Max 15MB) Attach File Image Upload supported file (Max 15MB) Attach File Video Upload supported file (Max 15MB) Draw a Doodle Clear This project will tap into : Apparel / Merchandise Brand Development Decks / Infographics Experimental Artwork Multimedia Marketing Product Packaging Web / App : UxUi SEND NOW Subscribe to newsletter Talk to you soon!

LA’s a city with illustrious sights & enriching experiences. Our app is designed to promote the best choices & teach tourists about the rich histories throughout LA County. People can rate, save & share their experiences with future travelers to navigate the city with ease. BRAND This Is LA : Brand LA’s freeways are like veins that run throughout the city with a mix of modern & art deco architecture creating an eclectic & beautiful skyline. These slides show the key points of the branding process; brainstorming names, font selection, color palette & logo development. The final logo has a GPS icon with an abstract font relaying roads & the color green is reminiscent of the leaves on a sunlit palm tree. Process_Names Process_Sketch Process_Fonts&Colors Process_Names 1/4 UxUi This Is LA : UxUi The app will access a user's camera & GPS settings upon set-up. Scanning the QR code will open maps, track your location & preview nightlife & family events in the area. The intuitive design has limited functionality because we want users to immerse into the environments rather than toggling between screens. This geo-based app is perfect for tracking places you’d like to revisit. SCAN QR-CODE GPS/MAP VIEW TRIP CATALOGUE ENVIRONMENTAL This Is LA : Environmental QR CODE INSTALLATION Each location has a unique design highlighting history in the area: The Wizard of Oz was filmed in Culver City. I incorporated the Emerald City into 5’x5’ circular installations; the GIF shows the photoshop process to frame & mask the original image. I also replaced the GPS icon with a unique QR code & used emerald & teal to tie it back to the location's artwork.

< Back Saraghina Saraghina is an Italian organic food line for upscale supermarket chains. This is placeholder text. To change this content, double-click on the element and click Change Content. Want to view and manage all your collections? Click on the Content Manager button in the Add panel on the left. Here, you can make changes to your content, add new fields, create dynamic pages and more. You can create as many collections as you need. Your collection is already set up for you with fields and content. Add your own, or import content from a CSV file. Add fields for any type of content you want to display, such as rich text, images, videos and more. You can also collect and store information from your site visitors using input elements like custom forms and fields. Be sure to click Sync after making changes in a collection, so visitors can see your newest content on your live site. Preview your site to check that all your elements are displaying content from the right collection fields. Previous Next

Saraghina is an Italian organic food line for upscale supermarket chains. The products are bold, savory & rich with tradition to enhance your dinner. Our mission is to preserve & distribute this delicious Mediterranean tradition internationally. BRAND Saraghina : Brand ‘Saraghina’ is a fish in the Adriatic sea & character from the musical ‘Nine’, whose song ‘Be Italian’ embodies the vibrance of our products. These slides show the key points of the branding process; brainstorming names, font selection, color palette & logo development. The final logo is an emblem whose ‘S’ resembles flowing silk & our name is engraved on a plaque. The colors gold, coal & wine red are reminiscent of the Renaissance. Name Options Concept Sketches Fonts & Colors Name Options 1/4 Saraghina : Package PACKAGE BOX + GLASS GRAPHIC ELEMENTS Saraghina's a brand that's grounded in tradition, romance & has been marinated in passion. The package design embodies Italian culture through warm color tones, using rustic+raw materials & organic ingredients. The company's mission & organic ingredients are displayed on historical labels that consistently convey wholesome food with the essence of home in every bite. MARINARA SAUCE Product_Sauce_Front Product_Sauce_Side Product_Sauce_Back Product_Sauce_Front 1/3 Product_Pasta_Front Product_Pasta_Side Product_Pasta_Back Product_Pasta_Front 1/4 SPAGHETTI BOX OLIVE OIL SPICES + SEASONINGS Product_Spices_ChiliPowder_Front Product_Spices_ChiliPowder_Side Product_Spices_ChiliPowder_Back Product_Spices_ChiliPowder_Front 1/3 Product_Spices_RoseMary_Front Product_Spices_RoseMary_Side Product_Spices_RoseMary_Back Product_Spices_RoseMary_Front 1/3 Product_Spices_WholeCloves_Front Product_Spices_WholeCloves_Side Product_Spices_WholeCloves_Back Product_Spices_WholeCloves_Front 1/3 Product_Spices_SeaSalt_Front Product_Spices_SeaSalt_Side Product_Spices_SeasSalt_Back Product_Spices_SeaSalt_Front 1/3

illemonati is an organic alcoholic lemonade that’s refreshingly fun for adults. This drink is a perfect beverage for brunch, picnics, nightclubs & house parties. Our mission is to provide a healthy alternative for people who are celebrating & socializing. illemonati : Brand BRAND ‘illemonati’ parodies the cult ‘illuminati' through tongue-&-cheek references. These slides show the key points of the branding process; brainstorming names, font selection, color palette & logo development. The final logo recreates the ‘all-seeing-eye ’ via juicy rays & a lemon pupil. The squiggly text feels organic & the color yellow invokes a zesty confidence. Name Options Concept Sketches Fonts & Colors Name Options 1/4 PACKAGE illemonati : Package Bottle_Front Bottle_Side Bottle_Back Bottle_Front 1/3 The wraps graphic elements include conspiracy & pop-culture icons: a Catholic chalice, Egyptian hieroglyphs, juicy drips around the neck, a barcode resembling a pyramid, the USDA organic seal & Beyoncé’s silhouette. 666 was infused into all numerical aspects via a bottle that holds 16.66oz & the alcohol level is 6.66%.

Les Petits Enfants is French for ‘the little children’. This art collection is inspired by the sinister lyrics in classic nursery rhythms. Each piece combines experimental typography & stark black/white imagery to create an abstract & slightly off-putting graphic. AVANT Les Petits Enfants : Avant MotherGoose MotherGoose123 MotherGoose MotherGoose 1/3 MOTHER GOOSE Mother Goose is a fictitious character in French folklore who serves as the matriarch of this collection. The blueprint is inspired by the Freemason logo with the title spelled in abstract flames that wrap around the wings. There’s a book at the base to incite sinister stories & smaller flames complete the goose’s silhouette. ThreeBlindMice ThreeBlindMice123 ThreeBlindMice ThreeBlindMice 1/3 THREE BLIND MICE 3 Blind Mice was the original piece in this series & it resembles a Rorschach test. The inkblot outlines the silhouette of a large mouse & 2 smaller mice are infused through the whiskers. All the mice have their eyes sewn shut to further entwine the blindness & the title’s written in braille so it blends with the splatters. HumptyDumpty HumptyDumpty123 HumptyDumpty HumptyDumpty 1/3 HUMPTY DUMPTY Humpty Dumpty weaved his way into pop culture in numerous ways & in this version, he embodies death. The eggshells create the nostrils & sockets of a skull while the yolk splatters spell the title. The brick wall helps contain the top half of the images, while the letters oozing below allude to a bloody ending.

Worldz is an invite-only annual summit hosted by PTTOW; it’s similar to TED talks but with an exclusive guestlist consisting of influential CEOs, CMOs, corporate directors, entertainers, olympians & entrepreneurs. It’s a networking event for industry elites. UxUi Worldz : UxUi I designed 2 webpages : Prices & Partners. Prices were on a sliding scale for members based on the company they represent & the time/date they ordered tickets. The Partners (sponsors) were tiered based on the amount of money they donated to the event. Click on the laptops below to view the full webpages. PRICES Prices 1/2 PARTNERS Partners 1/2

AmSteg is a social media app for local & aspiring musicians. The geo-based platform allows users to connect with nearby musicians & build communities. Our objective is to help artists collaborate & hone their skills in a casual yet intimate manner. MURAL I designed 2 webpages : Prices & Partners. Prices were on a sliding scale for members based on the company they represent & the time/date they ordered tickets. The Partners (sponsors) were tiered based on the amount of money they donated to the event. Click on the laptops below to view the full webpages. PROCESS Prices 1/2 PERSON Partners 1/2 REFERENCE IMAGES DIGITAL BLUEPRINTS Prices 1/2 Partners 1/2 PROMOTIONAL IMAGES Partners 1/2

AmSteg is a social media app for local & aspiring musicians. The geo-based platform allows users to connect with nearby musicians & build communities. Our objective is to help artists collaborate & hone their skills in a casual yet intimate manner. BRAND AmSteg : Brand ‘Am Steg’ is a German-musical term for ‘at the bridge’ of a song. Our app intends to build bridges between people via musical expression. These slides show the key points of the branding process; brainstorming names, font selection, color palette & logo development. The final logo has a signature-ish type, with a bridge across the base, a treble note for the letter 'S' & the color orange evokes a sense of sunlit energy. Name Options Concept Sketches Fonts & Colors Name Options 1/4 UxUi AmSteg : UxUi Newsfeed displays the content created by local users & each post is differentiated with a Treble/Bass clef. Profile allows users to share their preferred instruments, skill level, musical tastes & current location. Settings have adjustable options via the drop-down menu in the top left corner. The Header icons are the key to navigating the app & the Footer icons allow users to upload/post content. NEWSFEED PROFILE SETTINGS MARKETING AmSteg : Promo The posters used in the marketing campaign appeared as ads on popular social media apps. The fusion of instruments represents the blending of sounds & the mixture of genres/personalities. DIGITAL POSTERS

< Back Les Petits Enfants This art collection is inspired by the sinister lyrics in classic nursery rhythms. This is placeholder text. To change this content, double-click on the element and click Change Content. Want to view and manage all your collections? Click on the Content Manager button in the Add panel on the left. Here, you can make changes to your content, add new fields, create dynamic pages and more. You can create as many collections as you need. Your collection is already set up for you with fields and content. Add your own, or import content from a CSV file. Add fields for any type of content you want to display, such as rich text, images, videos and more. You can also collect and store information from your site visitors using input elements like custom forms and fields. Be sure to click Sync after making changes in a collection, so visitors can see your newest content on your live site. Preview your site to check that all your elements are displaying content from the right collection fields. Previous Next